If you know there’s something that you want to accomplish that will really impact the customer experience, but you’re stuck on how to get it done, here’s a different approach. Plan out a CX objective by designing it like it’s a recipe.

Start with the beautiful picture of your finished product that will entice you to go the distance. Create an image that embodies the experience you want to achieve in vivid detail. Make sure you add the feelings the customer will have after this experience.

Next, list out the ingredients. What resources are you going to need to accomplish your goal? For example, list the departments that need to be involved, the capital resources, development hours, etc.

Lastly, write the specific steps that will need to happen to get it done in order of when they need to happen. This will leave you with a great framework to take action. You’ll have small, incremental steps to guide you as a result of this exercise and the goal won’t appear so insurmountable anymore.